Content solutions technology provider Ingenta announced a value-added reseller partnership with Greece-based Athens Technology Center on Monday, which it said extended the breadth of solutions that it could offer to new and existing customers, and expand its product reach.
The AIM-traded firm said the strategic partnership would allow Ingenta to market ATC's complementary product suite alongside its own, and to embed them within existing Ingenta products, allowing it to offer "even more comprehensive" solutions to news publishers, syndication agencies, and other new markets.

It said that of particular note was ATC's 'Truly Media' product, which had been specifically developed in conjunction with German broadcaster Deutsche Welle to help users successfully navigate "the many pitfalls" generated by 'fake news'.

The product counted Amnesty International and the European Parliament among its early adopters.

Ingenta said the agreement also permitted ATC to market Ingenta's suite of products as a value-added reseller, expanding its sales reach through ATC's international network.

"We are delighted to announce our partnership with ATC, which enables our overall vision to provide a broader range of innovative solutions for all content owners, aggregators and syndicators and to expand our global reach into new territories," said Ingenta acting chief executive officer Scott Winner.

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