WPP blamed squeezed client marketing budgets for flatlining annual revenue as the world's biggest advertising company said it made a slow start to 2018.
The market spotlight on Thursday is likely to again be on recently-appointed US central bank chief Jerome Powell, as he delivers the second part of his semi-annual testimony to Congress, this time before the Senate Banking Committee.
Sky: Liberum upgrades to buy with a target price of 1,250p.
WPP shares have rallied to a six-month high amid a recent improvement in the ad market, capped off by a bullish view given by analysts at Goldman Sachs and Numis on Friday.
Cyclicals were clearly in demand on Thursday, with Industrial Metals&Mining and Mining towards the top of the leaderboard as the US dollar gave back some of its recent ill-gotten gains and the start of the Lunar New Year holidays saw some Asian sellers come out of base metals markets for a time.
Virgin Money Holdings: RBC Capital Markets downgrades to underperform with a target price of 250p.
WPP said on Monday that GroupM, its wholly-owned global media investment group, has agreed to acquire a majority stake in Indian digital creative agency The Glitch.
London's FTSE 100 finished 0.57% lower on Thursday as results from Vodafone and Royal Dutch Shell disappointed.
Analysts at Morgan Stanley reiterated their 'overweight' recommendation on Netflix following the video streaming giant's latest quarterly update, lifting their target price on the stock to $275 in the process.
WPP said on Friday that Kantar Consulting, which is part of its data investment management division, has bought London-based strategy and growth consultancy Mash for an undisclosed sum.
Advertising giant WPP has acquired Portuguese creative agency BAR for an undisclosed sum.
More than a fifth of leading public companies suffered significant shareholder rebellions or withdrew contentious resolutions from their annual meetings during 2017.
WPP has acquired a majority stake in Hong Kong-based digital consultancy ARBA, adding a strong roster of financial services clients and expertise in working with mobile apps.
UK advertising giant WPP expects to extend its contract with the Ford Motor Company after being "verbally informed" of the car company's intentions overnight.
ITV: JPMorgan upgrades to Overweight with a target price of 185p.
Advertising and public relations behemoth WPP announced on Thursday that it is transferring the listing of its American depositary shares to the New York Stock Exchange from the Nasdaq Global Market, where they currently trade under the ticker 'WPPGY'.
WPP said on Tuesday that its wholly-owned global advertising agency, J. Walter Thompson Company, has bought a majority stake in Brazilian digital agency Enext, which specialises in e-commerce and Icloud marketing solutions.
Sales remained negative for WPP in the third quarter as the advertising market continued to be hit by client cost saving, with America proving the most challenging.
WPP's Health & Wellness subsidiary has made an early-stage investment in The Mighty, a US online community platform for people facing health challenges and disabilities.
Advertising is improving in the UK and media buyers are revising up their expectations for 2018, Barclays reported, leading to it upgrading ITV and lifting its share price target but downgrading WPP.