Mobile advertising platform provider Taptica announced on Tuesday that Ofer Druker will be joining Taptica as the executive chairman of Tremor Video DSP, its wholly-owned subsidiary for video advertising optimisation and attribution, that was acquired by the group in August.
The AIM-traded firm said Druker, who would almost 20 years of industry experience, was due to commence his role in 2018.
Working from the Tremor headquarters in New York, Druker would work with Taptica's CEO with whom he will focus on the group's marketing and acquisition strategy and growth to take the company to what the board called the "next level".
"We are delighted to welcome Ofer to Taptica, who brings significant experience in the digital advertising industry at the highest level," said chief executive officer Hagai Tal.
"His track record means that he is well-placed to enhance the skillset of the management team and help deliver Taptica's goal of global expansion for the group.
"We look forward to benefiting from his expertise as we continue to execute on our strategy of building a truly global business with a unique offering based on next-generation mobile usage, combining mobile, video and social programmatic ad buying platforms."
For Tremor, as executive chairman, Druker would mainly focus on strategic matters, data partnerships, expanding Tremor into further global markets and engaging with the supply side segment - leveraging his experience and "substantial" network built over almost two decades of operating in the industry.
Druker was joining the group from Matomy Media Group - a London-listed global media company with a portfolio of data-driven platforms for mobile, domain, video and email advertising, which he co-founded in 2007.
As chief executive officer of Matomy, he reportedly led the business from a start-up to a public company with 12 global offices and generating more than $270m per year through organic growth and successful acquisitions.
Prior to that, Druker held senior roles at Soho Digital International and Cydoor Desktop Media, which were "pioneering" digital media companies, Taptica's board added..
"Tremor Video DSP has an excellent brand name, which is supported by its industry-leading technology for video buying, optimisation and achieving clients' KPIs," Ofer Druker said.
"Together with Taptica, we will enhance the offer to brands and their advertising agencies.
"I am excited about working alongside Tremor's management team to leverage this significant competitive advantage and also joining the Taptica senior management team to support the sustained expansion of the Taptica group globally."