Social video company Brave Bison has signed a deal with sportswear brand PUMA for a branded content campaign to run on Brave Bison's 'Slash Football' channels.
The AIM-traded firm said the deal was a "major addition" to the portfolio of brands Brave Bison already worked with, which included P&G, Shell, the PGA Tour, and Hyundai.
It said the video campaign would promote the release of the new PUMA ONE football boot, using Brave Bison's social influencer football team 'Baiteze Squad'.
The series would also feature Arsenal football stars Hector Bellerin and Nacho Monreal.
Brave Bison said the content was going live on Slash Football on Friday afternoon.
Baiteze Squad would compete against Hidden Talent, another of London's most successful street football teams, in a series of head-to-head challenges to see who would claim "London's ultimate bragging rights", the board explained.
Bellerin and Monreal were acting as 'managers' for the two sides.
"Understanding and connecting with your audience is absolutely key in the social video space," said Brave Bison CEO Claire Hungate.
"In our Slash Football network we have created a home where passionate football fans can enjoy relatable football content through creator football teams like Baiteze Squad.
"This partnership between Puma, Slash Football and Brave Bison is a great fit which sees us blend our distribution and content origination capabilities; a brand who understands young people, a platform of Gen Z fans hungry for great content and finally a creative team which can combine all these elements to engage an audience in the most organic way."
Jodie Rayner, team head of performance marketing at PUMA, added that the company was looking to engage with young football fans, with Brave Bison offering it direct communication with that audience through its Slash Football network.
"Partnering relevant and talented street football teams with PUMA's professional players should be both aspirational and entertaining for our target consumer," Rayner explained.
"Working with Slash Football completes the circle, providing the platform to engage the audience and achieve our campaign objectives."