TLA Worldwide, an athlete representation and sports marketing business, on Monday announced two new partnerships to strengthen its digital position.

The UK company has joined forces with FAN.ME, a tool activated through a mobile application which tracks sporting information across a wide range of social media platforms including Facebook and Twitter.

The social media management system is built specifically for athletes and celebrities.

Demographic and performance data provides marketers, agencies and sponsors with the information they need to develop campaigns.

TLA has also partnered with AllStar Deals, a social commerce company that brings brands, athletes and celebrities together with their online consumers.

AllStar Deals sells products and promotional gifts from celebrity and athlete sponsors to online fans. It also sells electronic gift cards from more than 100 national brands.

"Aggregating information and gauging success in real time remains a huge challenge because of the diversity of measurement platforms available, but we believe that this partnership with FAN.ME will help bring a simple solution to this very complex problem," said TLA Chief Executive Officer, Michael Principe.

"This new tool will be able to show the ROI on a program and combine that return with an aggregate social media footprint which will provide huge added value to all involved, from clients and media companies to brands. It will be a game changer in how measurement is done. We also expect the new partnership with AllStar Deals, to open up even more opportunities in the digital space for our elite list of clients."

TLA's clients include professional golfer John Huh, who recently won Rookie of the Year on the PGA Tour. Huh's success has led to sponsorship deals with major golfing brands, including Titleist,TaylorMade and Absorbant Designs.

Shares rose 3.70% to 21.00p at 8:59 Monday.


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