The company behind Britain's biggest potash mine, Sirius Minerals, has taken on an expert in the fertiliser industry as its new Commercial Director.

Luke Jarvis will be responsible for focus on sales, marketing and distribution for the York Potash Project.

Potash is the common term for fertiliser forms of the element potassium.

He will begin his role on 5th November 2012 and will be based at the company's offices in Scarborough, North Yorkshire.

Prior to joining Sirius, Jarvis was Managing Director at crop nutrient firm Agrium for UK and Ireland for almost five years.

He has specialised in the fertiliser business for almost 20 years having been involved in the sales, marketing and distribution of various fertiliser products, Sirius said.

Chief Executive Chris Fraser said Jarvis's experience in the industry would be invaluable as Sirius tried to secure agreements with fertiliser distributers around the world to support financing of the York Potash Project.

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