Online games group Zattikka announced Monday a new partnership with Russian sports website Championat.

Championat will promote Zattikka's web browser football game Hattrick on its site through a series of campaigns.

Zattikka said the agreement extends its reach to Russia and increases cross-selling opportunities for Hattrick which will adopt the easy sign up interface used by Championat for its games.

Championat is Russia's No.1 sports portal which publishes news, scores, analytical data, videos and online broadcasting. The site had 5.0m visitors generating more than 170m page views in January.

Mark Opzoomer, Chief Executive Officer of Zattikka, said: "We are delighted that Hattrick and Championat are working together, offering Hattrick exposure to a large football audience and raising its profile in Russia.

"Russia is a key growth market for the company given the growing popularity of both gaming and football. This also represents more evidence of the international appeal and longevity of the Hattrick franchise."

Shares climbed 1.11% to 45.50p at 11:07 Monday.

RD

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