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Monitise unveiled as tech partner behind Spain's Yaap Shopping service
12-06-2014 08:48
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Mobile money group Monitise has unveiled itself as the technology partner behind Yaap Shopping, the Spanish mobile commerce service launched by the alliance of CaixaBank, Santander and Telefónica.
Spanish retailers use the virtual mobile commerce service to generate revenue through digital interaction with consumers via offers, discounts and loyalty programmes.
Monitise's Chief Commercial Officer, Lee Cameron, said: "Mobile is the one channel which bridges both the physical and digital worlds, so Yaap has the potential to be transformational for the retail world from both a merchant and consumer perspective."
Shares had declined 1.16% to 64p by 08:55 on Thursday.
NR
Spanish retailers use the virtual mobile commerce service to generate revenue through digital interaction with consumers via offers, discounts and loyalty programmes.
Monitise's Chief Commercial Officer, Lee Cameron, said: "Mobile is the one channel which bridges both the physical and digital worlds, so Yaap has the potential to be transformational for the retail world from both a merchant and consumer perspective."
Shares had declined 1.16% to 64p by 08:55 on Thursday.
NR
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