Dragon's Den entrepreneur and business tycoon Peter Jones has used some of the proceeds of his sale of one of his telecoms businesses, Wireless Logic, to buy more shares in the online consumer electronics business eXpansys

He bought 35,634,200 shares at 2.42p.

Jones, the non-executive deputy chairman of the group, spent £865,911 on the purchase, which brings his total holding to 481,374,917 shares.

The 45-year old, who has helped developed a range of companies besides eXpansys, including Phones International and Reggae Reggae Sauce, began his foray into business at the age of 16, when he set up his own tennis coaching school.

After a year of transition and change, Expansys recently moved back into the black at the full-year stage.

Underlying profit before tax was £3.4m in the year to 30 April, versus a loss the year before of £0.2m.

The company ended the financial year with cash of £5.1m, up significantly from last year's £0.9m.

Recently, a number of other members of the eXpansys board purchased large quantites of shares in the company, with non-executive chairman Bob Wigley buying up 6.6m shares, while non-executive director Brian Collie bought almost 2m.

Jones, who has appeared on Dragon's Den since 2005, sold Wireless Logic to UK mid-market private equity firm ECI Partners for £38m.

Top Director Buys

eXpansys (XPS)
Director name: Mr Peter Jones CBE
Amount purchased: 35,634,200 @ 2.42p
Value: £865,911

F&C Asset Management (FCAM)
Director name: Mr Edward Bramson
Amount purchased: 400,000 @ 65.19p
Value: £260,760

Avisen (AVI)
Director name: Mr Claire Milverton
Amount purchased: 215,721 @ 53.75p
Value: £115,950

African Barrick Gold (ABG)
Director name: Mr James Cross
Amount purchased: 20,000 @ 532.91p
Value: £106,582

Chemring Group (CHG)
Director name: Mr Peter Hickson
Amount purchased: 20,000 @ 492.70p
Value: £98,540

Berkeley Mineral Resources (BMR)
Director name: Mr Masoud Alikhani
Amount purchased: 3,300,000 @ 2.87p
Value: £94,710

Finsbury Growth & Income Trust (FGT)
Director name: Mr Anthony Townsend
Amount purchased: 12,604 @ 314.75p
Value: £39,671

Wolfson Microelectronics (WLF)
Director name: Mr Glenn Collinson
Amount purchased: 19,850 @ 152.94p
Value: £30,359

Berkeley Mineral Resources (BMR)
Director name: Mr Mark Wainwright
Amount purchased: 847,500 @ 2.95p
Value: £25,001

Standard Life (SL.)
Director name: Mr Jackie Hunt
Amount purchased: 10,193 @ 196.20p
Value: £19,999


Top Director Sells

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 70,000 @ 174.38p
Value: £122,066

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 50,000 @ 125.44p
Value: £62,725

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 50,000 @ 117.91p
Value: £58,955

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 25,000 @ 121.01p
Value: £30,252

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 25,000 @ 110.94p
Value: £27,735

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 15,000 @ 114.76p
Value: £17,214

Mood Media Corp. (DI) (MM.)
Director name: Mr Justin Beckett
Amount sold: 15,000 @ 107.88p
Value: £16,182

Related share prices
Chemring Group (CHG) share price
Finsbury Growth & Income Trust (FGT) share price
F&C Asset Management (FCAM) share price
Berkeley Mineral Resources (BMR) share price
Wolfson Microelectronics (WLF) share price
Avisen (AVI) share price
Standard Life (SL.) share price
eXpansys (XPS) share price
African Barrick Gold (ABG) share price
Mood Media Corp. (DI) (MM.) share price