Bwin.party has formed an exclusive partnership with social gaming provider Zynga to develop and operate real money online and mobile poker and casino services in the UK.

Under the agreement, bwin.party will deliver a solution that will include the necessary operating platform, software and related support, to power Zynga's real money poker and casino services. These services will initially be focused exclusively on UK-based customers and will operate under bwin's Gibraltar gaming licence.

Jim Ryan and Norbert Teufelberger, the Co-Chief Executive Officers of bwin.party, said: "Today's announcement is a further example of our success in leveraging our assets through strategic blue-chip partners.

"Zynga is the world's leader in social games with hundreds of millions of active players and a significant player base in the UK. We are delighted to have been selected as their chosen partner for this important step in their evolution and hope to expand our relationship into other products and markets."

The agreement will see Zynga's real money poker players join bwin's liquidity pool. Bwin is also developing a FarmVille game slot for Zynga's real money casino.

The new services will be Zynga branded.

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