Jon Kamaluddin, the international director of AIM-quoted online fashion retailer ASOS, has secured a near-£2.8m gain by exercising options and selling the shares immediately.

Kamaluddin exercised options over 80,000 shares at 43.5p a share and 96,995 shares at 58.25p a share. That is a total cost of £91,300. All of the 176,995 shares were then sold at 1610.83p each.

That raised £2.85m so the gain was £2.76m

Kamaluddin owns 74,348 shares, worth more than £1.1m. He also has a further 167,408 share options.

ASOS shares are highly rated and the share price has been held up by buying by Danish fashion retailer Bestseller. It has built up a 18.27% stake in less than one year. Bestseller is owned by the Holch Povlsen family and its brands include Vero Moda, Jack&Jones and Villa.

A trading statement earlier this week said that there was a 156% improvement in overseas revenues to £43.7m in the three months to the end of December 2010. UK growth was slower but the overall improvement in revenues was 59% to £100m.

Top Director Buys

ARC Capital Holdings Ltd. (ARCH)
Director name: Mr Christopher M Gradel
Amount purchased: 247,000 @ $1.25
Value: $307,515

Phaunos Timber Fund Ltd. (PTF)
Director name: Sir Henry Studholme
Amount purchased: 75,000 @ $0.79
Value: $58,875

Witan Pacific Inv Trust (WPC)
Director name: Mrs Seymour Williams
Amount purchased: 15,000 @ 216.00p
Value: £32,400

Rolls-Royce Group (RR.)
Director name: Mr James M Guyette
Amount purchased: 3,116 @ 661.12p
Value: £20,600

Personal Group Holdings (PGH)
Director name: Mr Ken W Rooney
Amount purchased: 4,425 @ 289.00p
Value: £12,788


Top Director Sells

ASOS (ASC)
Director name: Mr Jonathan Damian Kamaluddin
Amount sold: 176,995 @ 1,610.83p
Value: £2,851,089

Abbey Protection (ABB)
Director name: Mr Adrian Green
Amount sold: 363,636 @ 77.00p
Value: £280,000

Mulberry Group (MUL)
Director name: Mr Roger T Mather
Amount sold: 3,850 @ 1,300.00p
Value: £50,050

Pacific Alliance Asia Opportunity Fund Ltd. (PAX)
Director name: Mr Anthony M Miller
Amount sold: 34,945 @ $2.13
Value: $74,370

Related share prices
Rolls-Royce Holdings (RR.) share price
Witan Pacific Inv Trust (WPC) share price
Mulberry Group (MUL) share price
Personal Group Holdings (PGH) share price
ASOS (ASC) share price
ARC Capital Holdings Ltd (ARCH) share price
Pacific Alliance Asia Opportunity Fund Ltd (PAX) share price
Phaunos Timber Fund Ltd. (PTF) share price
Abbey Protection (ABB) share price