Mobile marketing solutions specialist 2 Ergo has lowered full-year revenue and earnings guidance after deciding not to reconnect some clients' non-core services following a compliance audit.

The group now expects to announce revenue of around £18m for the fiscal year ended August 31st, and to break-even on an earnings before interest, tax, depreciation and amortisation basis.

Market consensus prior to the profits warning was for sales of £24.5m and profit before tax of £1.8m.

The decision to stop providing some services followed the suspension of certain clients' services while a review of those services was carried out to ensure compliance with latest industry and mobile network operator guidelines.

2ergo's chief executive officer, Neale Graham, indicated that the company has lots of opportunities to replace the lost revenue.

"There is strong momentum in the business and our pipeline of opportunities is growing rapidly. We are seeing particular interest in our retail solutions and the power of our Mobile DNA solution to drive customer acquisition campaigns for clients," Graham said.

"We are in discussion with a number of major retailers with a view to integrating mobile technologies into multi-channel marketing strategies incorporating our market leading solutions for the redemption of mobile vouchers and coupons," Graham revealed, adding that the company is looking forward to "significant growth" in 2012.

To underline the point, the company announced a jont venture with Callcredit Information Group, a consumer data and marketing firm.

The two companies will collaborate to provide their corporate customers with mobile business solutions that target users, based on their mobile behaviour, as well as their financial and social background.

The share price fell 2p to 62.5p on the day of the announcement.

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